As far as
Detroit's music fans are concerned, it's one of rock's most enduring mysteries.
Why won't Radiohead play here anymore?
More than a decade has
passed since the celebrated English band played a stage in the Motor
City, a place that has been regarded as one of the country's premier
concert markets.
During that time, the group has booked three
full tours of the United States, and has had other scattered dates. But
not in Detroit. Not since a 1997 visit that spawned all manner of
rumors about the group's ongoing absence from the Motor City.
The
issue is hot on fans' minds in the wake of Radiohead's latest tour
announcement, made last week, which finds Michigan again eschewed in
favor of shows in Cleveland and Indianapolis. Those cities are part of
a 23-date North American run that launches next month and stretches
into August.
Radiohead's absence has become so conspicuous that
several explanatory tales have gelled as gospel, widely circulated
around town and the Internet with a mix of titillation and frustration,
often delivered with a flourish of insider insight. Radiohead, they
say, is boycotting Detroit.
But they're wrong, say the close-knit
handful of people privy to the band's dealings. There is indeed a
reason we haven't seen Radiohead in Detroit since that transcendent
performance at the State Theatre in August 1997. It's just not what
fans think.
Talk to Radiohead fans in Detroit -- even just typical rock buffs -- and they're sure to acknowledge the band's absenteeism.
The
frustration is ripe. Radiohead is widely considered one of modern
rock's most important acts, a mystique-laden band whose epic music has
broken new ground and elevated the group among the all-time greats.
"They
have a lot of fans here. It's unfortunate they won't come," says Phil
Zott, a Royal Oak fan who will travel to the band's tour opener next
month in Florida. "I want to sympathize with these guys because I love
their music. But it's frustrating. We want to see them."
Detroit
is strong Radiohead territory: The 2003 album "Hail to the Thief" sold
16,000 copies here, according to Nielsen Soundscan. That makes Detroit
the album's 13th-best market, well ahead of tour sites Indianapolis
(8,000 copies) and Cleveland (10,000).
Around Detroit this decade, three tales have dominated the chatter.
First:
that the band's equipment trailer was burglarized after its State
Theatre concert, prompting the group to boycott Detroit forever.
Completely
false, says a Radiohead spokesman, a position supported by others who
worked with the band that evening, including the theater's former
manager. (The Detroit Police Department says it has no report of such
an incident that night outside the State, now known as the Fillmore.)
Radiohead
was indeed a victim of equipment theft -- in Denver in 1995. The band,
which was fleeced of several vintage guitars, has played that market
twice since.
Then there's the overexcited-crowd rumor.
Concertgoers at the State Theatre were moshing so hard, the story goes,
that they offended the artsy sensibilities of Radiohead, who wrote off
rowdy Detroit Rock City for good.
Wrong, say those close to the
band, including the man who has worked with Radiohead longer and more
intimately than any other stateside music executive.
"The band
has never, ever had anything negative to say about Detroit or the fans
there," says Phil Costello, a former Capitol Records vice president and
head of ATO Records, which released Radiohead's latest album. "I've
heard remarks about L.A., other places they've played. But I'll
reiterate: I've never heard anything negative about Detroit fans."
Others who are privy to Radiohead's scheduling laughed when told of the mortified-by-moshing rumor.
Former
State Theatre manager Joe Nieporte says he's familiar with the tale. He
even grants that band members, backstage after the State show, may have
noted the unusual response of the Detroit crowd.
"But that's not
a reason you'd stop playing a market," says Nieporte, who now runs the
Emerald Theatre in Mt. Clemens. "That's not it."
Finally, there's
the anti-promoter rumor: Radiohead is snubbing Detroit, so it's said,
because of a falling-out with the local office of mega-promoter Live
Nation, formerly Cellar Door, during the State date.
That would
seem plausible ... except that Live Nation's Detroit office is staging
Radiohead's upcoming shows in Cleveland and Indianapolis.
That
office also worked with the band in an ultimately unsuccessful effort
to stage a Radiohead show in Detroit in 2001, the band's first U.S.
tour after 1997.
"The band was attempting to come back here,"
says former Live Nation staffer DeAnna Park, echoing others familiar
with the goings-on. "They were looking at out-of-the-ordinary places to
play," including Belle Isle.
And that appropriately brings us to the real reason Radiohead hasn't played here in 11 years:
Metro Detroit doesn't have a venue the band likes.
From
that 2001 tour onward, Radiohead has sought a particular sort of
concert setting: outdoors, out-of-the-way, pastoral. Browse the band's
itineraries and you'll find a host of venues fitting that bill --
places such as the rustic Gorge Amphitheater in Washington state and
the riverside Parc Jean Drapeau in Montreal.
But DTE Energy Music
Theatre, this market's top outdoor venue and the one that would best
fit the band's criteria, is a no-go for a very specific reason: It has
too many corporate-sponsor signs for Radiohead's taste.
"That is
absolutely, 100%" the reason Radiohead did not include Detroit on this
year's U.S. outing, says a source who has been involved in tour
negotiations, but asked not to be identified. Instead, the band opted
for less-branded amphitheaters in Cleveland and Indianapolis --
facilities that also have capacities significantly higher than DTE's
15,000 seats.
The source is backed up by others familiar with the
situation. In standard music-biz fashion, they declined to speak for
attribution because of ongoing business relationships.
Label
chief Costello is not versed on the DTE specifics. But he says
Radiohead's anti-sponsor position is a core philosophy for band
members, especially vocalist Thom Yorke.
"Thom is a real stickler
about that," says Costello. "Two albums ago, he read a book or an
article about corporate sponsorship, and it just sent him crawling up
the wall. He decided there would be no more of the bullshit on the
side" of the stage. "They've really drilled in to see who's doing what"
in terms of sponsor presence at venues.
Officials at Palace Sports & Entertainment
say that's news to them. The Palace owns DTE, though it would not
necessarily be involved in negotiations for a Radiohead concert booked
by an outside promoter such as Live Nation.
"We are not aware of Radiohead's concerns about sponsor signage," says spokesman Jeff Corey.
Live Nation officials declined to provide a statement about Radiohead's choice of venues.
The
former Pine Knob is regarded by industry insiders as one of the
nation's most successful sponsorship operations. In addition to the
title rights -- for which DTE Energy paid $10 million in 2001 -- the
venue has secured deals with many big-name corporations.
Last
summer's stage and video screens were flanked by an array of ads for
Belle Tire and Verizon, among others. Their target: the 634,000 sets of
eyeballs on the venue grounds in 2007 to once again make DTE the
nation's busiest music amphitheater. (Detroit Media Partnership, which
manages Free Press business, is a Palace and DTE sponsor.)
Radiohead
aims for venues that have no sponsor signs or that will mask them, such
as the Verizon Wireless Music Center in Indianapolis.
"We know they don't want sponsorships, so all that will be covered up," says venue publicist Susan Kreiner.
Asked
if DTE officials would consider removing or covering ads at a
performer's request, Corey said the company does not comment on sponsor
signage.
The Radiohead situation offers a rare if hazy peek into the deeply guarded innards of the new music world.
With
record sales bottoming out, the music business has turned to a variety
of fresh revenue streams: television song licensing, tour sponsorship
deals, advertising tie-ins. What was once perceived as rock's natural
foe -- corporate America -- now can be a lifeline.
North American
corporations are projected to spend $1.04 billion this year for venue,
tour and festival sponsorships, according to IEG LLC, a Chicago firm
that tracks the industry. That's up nearly 17% from 2006.
By
declining to buy in and sell out, Radiohead makes itself an anachronism
of sorts. Costello says Yorke's anti-sponsor epiphany can be spied on
the cover of 2003's "Hail to the Thief," with its ironic splay of ad
slogans.
Artists remain sensitive about the appearance of
corporate ties, but Radiohead is an especially striking example, says
William Chipps, senior editor of IEG Sponsorship Report.
"Radiohead
seems to be taking it to another degree," he says. "If they don't want
to play in a particular venue because of in-your-face sponsorships --
that's unique."
A venue with an unusually high amount of sponsor
signage faces a challenge if a performer requests it be covered, says
Chipps: "The venue would have to work with every sponsor to say, 'Hey,
are you guys OK with this?' They know who butters their bread."
A
facility might decide it's not worth all the trouble, opting to instead
"use those nights to sell seats for acts that don't mind logos," he
says.
For Detroit-area Radiohead fans such as Leslie Sullivan, the lack of a local date has one upside: She gets to take a road trip.
"They
really need to come here," says Sullivan, who was 6 years old when the
band played the State. "But Radiohead is so great that people will do
anything, and go out of their way, to see them."
Contact BRIAN McCOLLUM at 313-223-4450 or bmccollum@freepress.com.