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Emm Gryner Interview
by Scott Zumberg & Michael Foster
April, 2003
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Emm
Gryner truly epitomizes an "Auralgasms artist". Emm is a supremely
talented singer/songwriter from Forest, Ontario, who released her debut record,
Original Leap Year back in 1996. The record was released on Emm's own label,
Dead Daisy Records, which she started to "release music that the majors
ignore." She has had a prolific career releasing 6 full length records in the
last 7 years. Emm caught the attention of music Legend David Bowie in 2000, and
joined him on a world tour.
Emm continues her DIY method with her latest release, Asianblue, perhaps her
most cohesive and well-produced record to date. Could this be the record the
finally gives Emm the attention she deserves?
Auralgasms was pleased to spend some time with Emm prior to her Borders
engagement in Ann Arbor, MI on April 17.
Emm, with Scott and Michael of Auralgasms.
What kind of musical influence did you get from your parents and when did you
start to form your own tastes?
My Dad was really into Jazz, and he kind of forced it on us. I also remember
Willie Nelson’s Stardust being played a lot. At the time I didn’t like it, but
I came to appreciate it later. I started listening to Pop music around age 8,
and my Dad was pretty upset about it.
What about now? What are you listening to these days?
I really like the new Pete Yorn record. I also like N.E.R.D and No Doubt. For
older stuff, I like Tori Amos and Joni Mitchell. I am also into Liam Lynch, who
writes comedy songs.
Talk about growing up in Forest, Ontario and then moving to Toronto for your
career. After your experiences, do you encourage or discourage aspiring
songwriters from following that path?
I didn’t move straight from Forest to Toronto. In between I attended Recording
School in London, Ontario. I personally think, that you can write in ANY
environment. I moved because I wanted to play in front of more people. I was
able to find more inspiration in a big city. Do I encourage aspiring
songwriters? I think that everybody has the ability to write….they just need to
do what is right for them.
Talk about Dead Daisy records and the difference in putting out a record for
another label as opposed to your own.
I started Dead Daisy Records in 1996 with the intent of putting out my own
records. When I was releasing Public, I was offered a deal with Mercury
Records. I took the deal, because it was offered to me by somebody I really
wanted to work with. Right after Public was released; Universal took over
Polygram/Mercury and fired the artists. So, Public was out, but there was
nobody to promote it. So, I may not be making as much money with Dead Daisy but
I have much more creative freedom, which is important to me. Andrew Spice is
another artist on Dead Daisy Records. You can find out more about him at
http://www.andrewspice.com/.
How did you come to be discovered by David Bowie and what was it like working
with him? All of a sudden you are on a world tour and appearing on SNL,
Letterman
In 1999, I was playing shows in NY. My friend Holly Palmer had seen my shows
and recommended me to David. Playing with him was an amazing and inspiring
experience. We still keep in touch. I send him every record I make and he has
been very supportive. We talk a lot about music, since we like some of the same
bands: Godspeed You Black Emperor, Granddaddy, and Sparklehorse.
Who else have you worked with?
My brother records Rob Zombie’s albums. Rob is actually a very nice guy. He
invited me to sing on his album, as well as his Soundtrack. Wally Gagel who
produced Asianblue, has a project called Production Club. Appearing on that
album was a dream come true for me. I am a huge Folk Implosion, and I got to
sing two tracks with Lou Barlow (My Brother Moves and Everything you Know Is
Wrong). The collaborations are a nice change of pace, but I don’t want to make
it my focus.
| Timeline |
| 1975: |
Born in Sarnia, Ontario, Canada, and raised in a small town 16 miles east
called Forest, population 2800. |
| 1985: |
Starts writing songs. |
| 1995: |
Moves to Toronto to make music. |
| 1996: |
Forms her own label "Dead Daisy Records" to release music that the
majors ignore - debut album The Original Leap Year, e.p. Girl Versions
(with Paul Weller, Clash, and Foo Fighters covers), Sodium Rainbow (four
local acts get first airing). |
| 1997: |
Plays around town and gets invited to open for the Tindersticks and to play
three Lilith Fair shows. Fans launch Emm Gryner website. Signs with
US-based Mercury Records label. |
| 1998: |
Gets invited back for three more Lilith Fair shows. Records and releases
7" collaboration with Transistor Sound & Lighting Co., 22 year old
releases Public, tours with Bernard Butler (ex-Suede), Rufus
Wainwright, Chantal Kreviazuk, Spirit of the West, the Cardigans, and the
Philosopher Kings. |
| 1999: |
In the wake of the mega merger with Universal, Emm leaves Mercury and returns
to the Dead Daisy Records
fold. Gets invited back for three more Lilith Fair shows, opens for
Alanis Morissette and tours with Tom Cochrane and Ron Sexsmith. Tours Europe as
a backup singer for David Bowie. |
| 2000: |
Appears on a Bowie track for the film American Psycho, and later
reprises her role as backing vocalist on another Bowie mini-tour, this time
playing keyboards and clarinet as well. Prepares to release her fourth album, a
collection of rare and lost recordings called Dead Relatives. |
| 2001 |
Releases "Girl Versions" a collection of cover songs by Nick Cave,
Fugazi, Def Leppard, Blur, Ozzy Osbourne and The Clash. Appears on the live
album "Bowie at The Beeb" and on the hit single "Astounded"
by Bran Van 3000, singing alongside Curtis Mayfield. Begins work on a new album
of original material and is featured on the new Rob Zombie album, "The
Sinister Urge". Continues a string of headlining club shows in the US, and
invites her fans to preview new material at exclusive intimate Demo Listening
Parties in their very own homes. |
| 2002 |
Releases Asianblue
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Describe the process you went through to get invited to play Lilith Fair and
how was that experience?
I first played Lilith Fair in the beginning when nobody really knew what it was
all about. A friend of mine from college hounded and hounded them until they
invited me to play. Then I got invited back to play the next year. It had
really been interesting to see how it has grown. I got to play with artists
like Natalie Merchant, Sheryl Crow, Indigo Girls, K’s Choice, and Leona Naess.
Talk about Girl Versions. How did you decide to do these particular songs? The
album came out around the same time as Tori Amos’ Strange Little Girls. How did
she feel about your album and how did you feel about hers?
Some of the tracks were ones that I was already playing live and had become fan
favorites. The others I chose because I liked the lyrics. I thought it would be
interesting to hear them sung by a female. I haven’t talked directly to Tori
about my album, but I’ve been told she said ‘Tell Emm to keep making music’. So
I guess, that is positive. I am a big fan of Tori as a songwriter so her record
was kind of hard for me to listen to. I thought she could have made the
production similar to her EP of covers (Angie, Thank You, Smells Like Teen
Spirit). She didn’t really need all of those instruments. Plus, people were
more familiar with those songs.
You seem to be a big supporter of Asian singers. Would you like to talk about
any organizations or singers?
I feel that there is a lack of positive Asian role models. It is slowly coming
around to the point where somebody can say ‘There’s a good singer/band…not a
good Asian singer/band’. I have played some Asian American Festivals and been
on an Asian American Songwriter tour. The intent is to celebrate the heritage,
NOT to single themselves out.
You have been nominated for several Junos in Canada. Why has it been more
difficult to find success in the US?
It has been easier in Canada. Part of that is because there are as many people
in Canada as there are in California. Also, Summerlong was a hit on Canadian
Radio. Some of my stronger markets in the US are NY, Boston, and D.C. I lived
in NY and toured heavily in those markets. I also had support from Public
Awareness in those 3 areas. I am not frustrated by this though. That was never
my objective. I just want make records for people.
How do you as a songwriter get exposure for your music?
Word of Mouth…the Internet. I am a total supporter of downloading music, and
burning. What ever gets my music out there. I have support from places Like
Public Awareness (Booking and Promotion Agency), Auralgasms, DreamsAwake… Plus touring
Finally, what is your favorite Emm tune, and what album what you recommend a
newcomer to your music begin with?
My favorite song is Symphonic. It’s fun for the kids. I think the best album to
start with would be Science Fair, since it is more stripped down like my live
show.